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Thursday, February 11, 2010

Mashable: Latest 27 News Updates - including “How Biz Stone Promoted Twitter in 2006 [FUNNY]”

Mashable: Latest 27 News Updates - including “How Biz Stone Promoted Twitter in 2006 [FUNNY]”

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How Biz Stone Promoted Twitter in 2006 [FUNNY]

Posted: 11 Feb 2010 03:00 AM PST

This is 2010, and Twitter is now serious business. Well, it’s not a serious business in the context of actually making money, but in terms of millions of users, billions of tweets, and very strong potential, we take it seriously.

Back in 2006, however, it was a tiny blip on the web 2.0 (remember that term?) radar, and Biz Stone had to do whatever it takes to make the name (back then it was Twttr) stick in our mind. The result is below, a (partly intentionally) hilarious video from 2006, with Biz Stone sporting a crazy scientist look, speaking very fast but telling us surprisingly little about the service in 43 seconds of the video’s duration. Credit for finding this gem goes to Say OMG.

Tags: biz stone, twitter, video


Flickr is Now 6 Years Old

Posted: 11 Feb 2010 12:29 AM PST

Popular photo sharing social network Flickr has been launched back in February 2004 by a Vancouver-based company Ludicorp. It took one year for Yahoo to acquire Flickr, and among the company’s many acquisitions, Flickr definitely stands as one of the most successful.

Being 6 years old (nearly the same age as Facebook) makes Flickr almost an old guy on the Internet, as many other social networks (Bebo, hi5) have risen and fallen within that timespan. Although its traffic lately isn’t growing as it used to, it’s still doing well, with users sharing billions of photos there. We wish you a very happy birthday, Flickr!

[Image credits: Flickr]


Reviews: Flickr

Tags: birthday, flickr, photo sharing, Photos, social media


Google Buzz Buttons: The New Way to Share Mashable Stories

Posted: 10 Feb 2010 09:47 PM PST

Google Buzz is shaping up to be an interesting new way to share content with your Gmail friends, so why not have a button for sharing blog posts to the service?

Our new Google Buzz buttons are a first step. To make it work, you’ll need to make sure you’ve set up Google Reader and included that in your “Connected Sites” on Buzz. If you already had a Reader account before setting up Buzz, chances are that’s already set up for you.

Try it now: click “Buzz This” to the left of this post!

Happy buzzing!

Kudos to Andy Brett on this one.


Reviews: Google Buzz, Google Reader

Tags: Google, google buzz


Task Squid: Task Management Meets Activity Streams [INVITES]

Posted: 10 Feb 2010 08:09 PM PST

This post is part of Mashable's Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Task Squid

Quick Pitch: Collaboration focused on completing the tasks, that ultimately complete the project. Its group tasks done easy.

Genius Idea: In the spectrum of project collaboration tools you have the completely freeform Google Wave and structured enterprise tool from SAP called 12Sprints. In the middle is Task Squid, a private beta project management tool (we’ve got invites!) that takes an activity stream approach — designed with productivity in mind — to project collaboration.

The Task Squid experience is centered around task management, with you as the focal point. Upon login the service displays the tasks assigned to you or those that you assigned to others. The activity stream also highlights all recent items — tasks, subtasks, comments, files, time — in reverse chronological order and color-coded by type for an overview of all recent project activity.

During the initial setup process you can connect your Twitter, Facebook, and Google Calendar accounts. You’ll also want to start the process by predetermining categories — which you can treat like separate projects — for tasks. Those categories will be shown on the right-hand side of the page so you can filter through tasks. Should you wish to be notified of new or completed tasks you can add your mobile number to receive SMS messages for updates.

Tasks themselves can be basic notes or robust action items, which means you can include stylized text, rich media (including flash), add files, assign multiple owners, and add a due date. Each task also supports comments (with replies), subtasks, and time entry options. Tasks can even be shared via direct URL or Facebook and Twitter, though login will be required to access the shared task.

For those of you with a penchant for aesthetics, TaskSquid doesn’t disappoint. The experience looks and feels clean, and the comments are treated as colored chat bubbles that make back and forth repartee visually appealing. Task Squid won’t work for everyone’s project collaboration needs, but it does get simple task management right.

The service is still in beta, but Mashable readers can enter “sparkofgenius” in the invite code field to get in early. That code will work for 1,000 users, so get in there, try it out and let us know what you think in the comments.


Reviews: Facebook, Google Wave, Mashable, Twitter

Tags: project management, social media, task squid


Mashable’s Ben Parr Talks Google Buzz on G4’s Attack of the Show [VIDEO]

Posted: 10 Feb 2010 06:04 PM PST

Mashable Co-Editor Ben Parr made an appearance on G4's Attack of the Show this afternoon to talk Google Buzz – the new service you can access through Gmail that the social media world is still (for lack of a better word) buzzing about after its big debut on Tuesday.

How is Buzz being used already, and how might the service evolve over the next few months? See and hear Ben's thoughts on that and more in the segment below. Also — don't forget to follow Mashable on Buzz if you're so inclined.

Tags: attack of the show, g4, google buzz


Watch Jamie Oliver’s TED Talk Live Online [VIDEO]

Posted: 10 Feb 2010 05:27 PM PST

Just because you’re not at TED 2010 in person doesn’t mean you can’t still get some of the TED experience. CNN.com is going to live stream 2010 TED Prize winner Jamie Oliver’s talk tonight at 8:50 pm EST, where he discusses his one wish to change the world. You can see it for yourself by tuning into CNN.com and www.CNN.com/live1

Oliver was awarded $100,000 and the opportunity to present his vision to the world as part of his TED prize. A celebrity chef and nutrition advocate, we imagine that part of that vision includes better eating — and living.


Tags: cnn.com, Jamie Oliver, TED, TED Talks


MySpace CEO Out After Just 9 Months

Posted: 10 Feb 2010 05:04 PM PST

myspaceOwen Van Natta made waves when he became MySpace CEO in April 2009 after having previously served as a high-ranking exec at Facebook. But his effort to revitalize the once top social network has come to an end tonight after less than 10 months on the job, as Van Natta has resigned from MySpace, effective immediately.

Here’s the statement we just received from the company:

“News Corporation today announced that Owen Van Natta will step down from his position as MySpace CEO, effective immediately. Mr. Van Natta will be replaced by newly-elevated co-Presidents Mike Jones and Jason Hirschhorn, who will each report to Jon Miller, Chairman and CEO of Digital Media for News Corporation. All three executives joined MySpace in April 2009, with Mr. Jones and Mr. Hirschhorn previously serving as Chief Operating Officer and Chief Product Officer, respectively.”

Needless to say, this news doesn’t look good for MySpace, who continues to fall further behind Facebook as it tries to reinvent itself as an entertainment destination. The company has also undergone significant job cuts and restructuring — in June of last year, MySpace laid off 30 percent of its staff at Van Natta’s behest.


Reviews: Facebook, MySpace

Tags: myspace


Twitter Hires a CFO From Pixar

Posted: 10 Feb 2010 04:28 PM PST

This is the year that Twitter is slated to start monetizing in a big way. Along those lines, the company has just hired a Chief Financial Officer by way of Pixar Animation Studios.

According to The Wall Street Journal, Ali Rowghani will join Twitter in March, after having worked in finance – most recently as CFO – at the studio since 2001.

Twitter CEO Evan Williams tells WSJ that "Ali will be an important member of a growing team focused on creating value for our users and capturing the financial opportunities that result from it."

Those opportunities we suspect will include paid accounts, as well as a number of potential advertising models the company is rumored to be working on.


Reviews: Twitter

Tags: finance, pixar, twitter


Man to Be Locked in Box and Live Streamed to World

Posted: 10 Feb 2010 02:31 PM PST

What do you get when you cross social isolation, money and Google Maps? A truly odd live-streaming event from Justin.tv called “Man in a Box.”

On February 15, controversial UK broadcast personality Tim Shaw will lock himself in a steel box that’s 3 feet high, 4.5 feet wide and 8 feet long. He will have no clue as to where the box is located — only that it is somewhere significant to him.

His only company? A camera. His only social interaction? A hatch that dispenses food and water, as well as a daily clue as to where he is located. He will share said clue with his viewers, who are tasked with finding Shaw by following along with his foibles on the official website and highlighting his location via Google Maps.

The viewer who correctly ascertains Shaw’s location — which will free the man from confinement — will win £30,000. If no one guesses correctly, homeboy has to stay under lock and key for the full 30 days.

The stunt is a little hokey in a Criss Angel Mindfreak/David Blaine kind of way, but all proceeds go to Help for Heroes, a charity that helps wounded UK soldiers.

Viewers will be able to follow along on the Justin.tv site as well as on the “Man in a Box” site, which will also include tons of other content: forums and chats, a tool whereby you can suggest food for Shaw (oh, the trouble that will likely breed), and various videos featuring the box man’s therapist and advisers dispensing wisdom on how to handle isolation.

This is undoubtedly a cool way to raise money and generate buzz for a live stream, but you do have to wonder how Shaw is going to hack it. There are places in the world where such treatment is considered psychological torture — and we call those places prison.

The stream isn’t live yet, but we’ve embedded it below for anyone who wants to bookmark it in anticipation of the meltdown — I mean, show.


Reviews: Google Maps

Tags: justin.tv, live video, television


HOW TO: Create and Distribute Effective Online Coupons

Posted: 10 Feb 2010 01:50 PM PST

rss imageDarren Waddell is Vice President of Marketing at MerchantCircle.com. He can be found on the MerchantCircle blog and on Twitter.

The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence. Both the classic clip-and-save variety and new online options delivered via the web, e-mail, social networks, and mobile phones are popular among consumers.

Coupon redemption in the U.S. rose 10% in the fourth quarter of 2008 –- the first rise in coupon use since the early 1990s –- and total coupon redemption reached 3 billion in 2009, according to Inmar. What's more, the use of printable coupons, where people print online coupons and redeem them in stores, rose 308% in the first half of 2009, while 10 million digital coupons were redeemed during the same period, up 25% year-on-year.

Price sensitive consumers want deals, and smart local companies realize coupons are a great way to attract new customers and retain existing ones. Increasingly, local businesses are eager to use online coupons as a simple, cost-effective way to attract local customers. But while it's fairly easy to create a coupon online (more on this below) the bigger trick is making sure people find it. To ensure a small business coupon promotion reaches enough people in your local area, a well-planned distribution strategy is crucial.


What is an Online Coupon?


Before I jump in with some concrete tips on how to create, distribute, and track redemption of online coupons, let's take a step back and answer the seemingly simple question: What is an online coupon?

The truth is, an online coupon can mean many things: A small clickable banner on a homepage offering 10% off; a discount offered via e-mail, redeemable online, over the phone, or in-store; a printable coupon consumers bring into a merchant's store or office; or even a limited-time deal offered solely to a company's Twitter followers or Facebook fans. Whether or not you've used online coupons before, now is the time to test the waters. Some 80% of consumers say they would increase coupon use if relevant coupons were delivered online, according to recent research from Prospectiv.


Create Your Online Coupon


rss imageThe first step in creating an online coupon is deciding on the level of discount you want to offer, and how long you want the promotion to run. Be clear and direct with the promotion: "10% off this week" or "Buy one get one free today only.”

Next, you'll need to create your online coupon. There are many national coupon sites targeted at large consumer brands, like Coupons.com and Redplum, but they aren't suited to smaller businesses. Small businesses need to reach a targeted, local audience with their promotions, so it makes more sense to create a coupon on a site like Craigslist or Local.com, which let local businesses create and distribute coupons with just a few clicks. You can also create a "coupon" by simply coming up with an offer to send out via e-mail.


Distribute Your Online Coupon


Once you've created a coupon offer, you need distribution. If your local business coupon isn't getting into the hands of local consumers, what's the point? Here are several free or inexpensive ways small businesses can distribute online coupons.

1. E-mail a coupon to your client list. Allow recipients to print the coupon and bring it into your store, or simply "mention" the promotion to receive the discount.

2. Blog about it. Even if you only have a few customers subscribing to your blog, posting deals will encourage recommendations and new subscribers.

3. Post your coupon on an online business directory site or social network that automatically distributes coupons to targeted audiences via a network of local sites and social channels, such as Facebook, Local.com, or Valpak.

4. Particularly if you are a service business, create a Craigslist posting in a relevant business or service category offering your discount. Even a simple text-only coupon works well.

5. Add a coupon banner on your website that automatically applies the promotion at checkout. To make this work, you need a somewhat sophisticated transactional system that allows you to tie a promotion to clicks on the coupon banner.

6. Use your Twitter and Facebook accounts to offer friends and followers a special discount. Make sure the promotions you offer are compelling and make your followers feel special. They are following you for a reason: To get deals and inside information.

7. Purchase a paid banner ad promoting your discount on a locally-focused advertising network such as AdReady, iPromote, Jivox, or Inflection Point Media.

8. Film a short video clip showcasing your business and post it on YouTube. Add text to the video offering a discount to customers who mention they saw the clip. Don't forget to promote your YouTube video in Facebook, Twitter and on your blog.

9. Go viral. Make your coupons shareable, allowing people to pass the deal along to friends. Try promotions like "Get 20% when you refer a new client," or "Bring in three friends and get 20% off for everyone." Each coupon you send out via e-mail, on Twitter or Facebook, or post online should include a link to "Share this coupon with a friend" so people can easily forward the discount onto their networks. Stats show that sharing now drives upwards of 33% of traffic as search, so it's crucial to make your coupon shareable.

10. Try a social shopping site. Sites like Groupon allow businesses to offer coupons to local customers redeemable only if a certain number of people sign up for the discount, so it's a great way to attract a large number of new customers.

Whatever combination of distribution methods a small business chooses, don't forget traditional methods that have stood the test of time. For example, place printed coupons on your shop's counter, promote your deal via flyers, or continue to include paper coupons in the local ValPak mailer. Even though online coupons are gaining in popularity, tried-and-true methods still work to drive some business.


Measure Redemption


Always put a time limit or expiration date on a coupon. Once your coupon promotion is over it's time to measure how well it performed to drive sales. If you have a transactional website, use Google Analytics or your other analytics provider to find out how many people clicked on your coupon, and how many of those clicks lead to purchases. YouTube will show you how many people viewed your video promotion.

You should also use other more "primitive" methods to track redemption. Ask customers where they saw the coupon they are redeeming in your store (e-mail, your website, a third-party website) and track their comments in a document. After a few weeks, look back to see a pattern of which distribution channels yielded the highest redemption rates.


Use Coupons to Build Loyalty


Lastly, remember that coupons are more than just a one-time deal. They have the potential to create ongoing customer loyalty. Remember this: on average, according to most industry estimates, it costs nine times more money to acquire a new customer than to keep an existing one.

Each time a customer redeems a coupon, it’s an opportunity to connect with them on a personal level. Ask for their e-mail address, or encourage them to write a review of your products or services on local directory listing sites. Ask them to follow you on Twitter or join your Facebook Fan Page, and always follow-up with further promotions down the road. Make sure to deliver something of value to your customers –- don't spam them with unwanted e-mails, but offer compelling, targeted offers that nurture an ongoing relationship.

Why not try some unique customer loyalty promotions? Try a coupon sent to only your most loyal customers, or open your shop one hour early for loyal customers, paired with coffee and croissants and a store-wide 15% off discount.

Many small businesses offering high-quality products and services mistakenly believe a coupon cheapens their business and makes them look desperate for sales. This is not true. In fact, coupons are cool again. Customers are holding tight to their wallets these days and they won't change their behavior any time soon. There are a multitude of free or inexpensive tools that help small business owners deliver timely, targeted, relevant offers to local consumers seeking deals. With the proper distribution of your coupon online, you'll build sales, increase customer loyalty, and come out ahead of competitors when the economy recovers.


More business resources from Mashable:

- How Social Media Helps One Small Business Connect with Fans
- 5 Ways Small Businesses Can Avoid Social Media Panic
- Social Media Marketing: How Pepsi Got It Right
- HOW TO: Implement a Social Media Business Strategy
- The 10 Stages of Social Media Business Integration
- HOW TO: Use Social Media to Connect with Other Entrepreneurs

Image courtesy of iStockphoto, svengine, gvictoria


Reviews: Craigslist, Facebook, Google Analytics, Twitter, YouTube, add, blog, iStockphoto

Tags: business, coupons, Craiglist, facebook, List, Lists, MARKETING, online coupons, shopping, small business, social media, social media marketing, social networks, twitter, youtube


Google Buzz Contest: Win a Google Nexus One

Posted: 10 Feb 2010 01:07 PM PST

Google this week launched Google Buzz, its biggest venture yet into the social media space. We’re excited to have the Mashable community contribute to our articles and knowledge using the new tool, making our site even more collaborative.

Today we’re launching a contest to spur even richer conversations on Google Buzz. For the next week, we’ll be asking questions on our Google Buzz account about how we should use Buzz, and what you think about the topics discussed that day on Mashable. The most intelligent and constructive comments will win one of two Google Nexus One phones.

To enter:

1. Follow the official Mashable account on Google Buzz

2. Look out for the questions we post to Buzz and offer your most insightful replies

3. The two most insightful comments posted before midnight PT on Friday, February 19 will win a Google Nexus One

That’s it! The contest is open internationally and we’ll pay shipping worldwide. In order to make the contest international, the Nexus One phones are unlocked without contract. Winners names will be announced on our Google Buzz account on or before February 22.


Reviews: Google Buzz, Mashable

Tags: announcements, buzz, google buzz, nexus one


Iranian Government Bans Gmail

Posted: 10 Feb 2010 12:44 PM PST

As the Iranian authorities attempt to stifle tomorrow’s protests surrounding the anniversary of the Iranian revolution, they are going one step further: Iran is permanently suspending access to Google’s Gmail.

Earlier this week, we wrote about failing Internet connections in Iran. The timing of these problems has been met with suspicion: February 11 (tomorrow) marks the anniversary of the Iranian revolution and gatherings are already being planned to protest against June’s alleged election fraud.

From the Wall Street Journal:

“Iranians have reported widespread service disruptions to Internet and text messaging services, though mobile phones appeared to be operating normally Wednesday.

Iran’s telecommunications agency announced what it described as a permanent suspension of Google Inc.’s email services, saying instead that a national email service for Iranian citizens would soon be rolled out. It wasn’t clear late Wednesday what effect the order had on Google’s email services in Iran.”

We wrote about Iran’s censorship monster back in June, and it’s clear that the Iranian authorities have no intention of loosening their grip.

Twitter was famously a catalyst for communication during the Iranian elections and post-election protests, and Iranian citizens have often relied on networks set up by westerners to send information.

While this isn’t a completely unique move — the Iranian government did suspend access to Facebook in the lead-up to May’s election — an all-out block on a communication service and the attempt to move citizens to a state-run service is another story.

Even when compared to the Great Firewall of China, this is disturbing and infuriating.

The Wall Street Journal also reports that satellite dishes from residential rooftops have been confiscated, as well as mobile phones from some opposition members.


Reviews: Google, Iran , Twitter

Tags: censorship, gmail, government censorship, iran, iranian revolution, trending


4 Elements of a Successful Business Web Presence

Posted: 10 Feb 2010 12:26 PM PST

website imageThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

What's the most important piece of your business's web presence? Your website, of course.

Creating a website requires a good deal of thought; it's important to plan what information you want on the site, what the layout will look like, and how you'll connect each piece together.

Think of your website as your hub; it's what people will see when they look for you. Here are four elements of a successful business web presence that can help ensure that your first impression is a good one.


Before We Begin

Your very first step should be to define the goals of your website. Most businesses should have at least three: to create an online presence, to differentiate your business, and to capture leads.

1. Creating an online presence is the most basic reason for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you.

2. Making your business stand out takes a more advanced strategy. Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business.

3. A good business website can be used to capture potential leads. As the site grows it becomes a community for customers and potential consumers. Connect with potential consumers and find a way to continue marketing to them. Your website can be the elevator pitch and your connection the long sell.


The Website

With our goals in mind, we can begin to explore specific elements of a strong website.

The homepage will generally be the initial point of contact with your consumers. A good homepage will answer the questions "What do you do?" and "Why should I trust you?" Consumers will make a split-second decision on whether they'll stay to learn more or go to a competitor. Don't lose them at the start.

An "About" page can further reinforce the trust factor. Explain exactly what your company does, in-depth. I want to know who you are, why you do what you do, and what makes you special. This page should make an impact and impress your consumers.

Finally, create a "Contact" page. This page should clearly explain to your customers how to get in contact with you. Make sure it outlines your address, phone number, email address, and any other way someone can reach you. You might even want to include a Google Map with directions to your store or office.

These three pages create a basic online presence, but not much more. If you want to set your business apart from everyone else, the best way to do that is to create a company blog.


The Blog

blogs imageFor some reason, many business owners shy away from blogs. What they don't realize is that most business "News" sections are blogs. "Blog" simply defines any continually updated news or content section of a site. In fact, this is technically a post on a blog.

So why is a blog important? For one, it shows that you know what you're talking about. It helps you identify yourself as an expert or unique. Secondly, a blog is constantly updated. It gives readers a reason to come back to your site. The more contact you have with your consumers, the more likely they are to buy from you.

Also, consumers have become savvier and will search out information. They want more than a simple explanation of what your product does. They want to know how to use your product, examples of interesting things people are doing, and how you can make their life easier.

After you have a site with information and a blog that is ever-growing, you'll begin to experience a growth in site traffic. It would be a shame to ignore these potential customers. Which leads us to our next step; lead capture.


The Newsletter

It's here that we begin building leads from your website's visitors.

The first and most important element is a newsletter form. I use Aweber to handle my own personal newsletter sign ups and delivery. I just write the actual newsletter and format it.

There are a number of other services you can use too such as MailChimp and ConstantContact; it simply depends on what you want. Do your research and choose a program you like. The newsletter cost quickly pays for itself. Email marketing is one of the most effective ways to generate sales.

Getting consumers to sign up for your email list means you no longer have to wait for them to come to you, you can go to them. You can offer your core consumers specials and keep them up to date on new products or changes.


Social Media Accounts

Another option for capturing leads is social media. Microblogs and social networks such as Facebook and Twitter can help you connect with and contact those within your core community. For this strategy to work, your blog should serve as a central hub. The hub sends consumers to your respective social media profiles to build the connection.

Businesses with a Facebook Fan page can include a Fan box on the site to make it an easy process to fan the business page. If you have an active Twitter account, consider adding the "Follow Me on Twitter" button. These two elements can help turn a one-time reader into a connected consumer.

When you're building an online presence, the most important aspect is your website. It's your hub and your first impression. Are you using the right elements to maximize your website's effectiveness?


More business resources from Mashable:

- Social Media Marketing: How Pepsi Got It Right
- HOW TO: Implement a Social Media Business Strategy
- HOW TO: Choose a News Reader for Keeping Tabs on Your Industry
- The 10 Stages of Social Media Business Integration
- HOW TO: Measure Social Media ROI
- HOW TO: Use Social Media to Connect with Other Entrepreneurs

Imagea courtesy of iStockphoto, geopaul, WendellFranks, melhi


Reviews: Facebook, Twitter, iStockphoto

Tags: blog, blogging, business, entrepreneurship, List, Lists, small business, social media, social networks, web


Mashable’s Weekly Social Media & Web Development Job Guide

Posted: 10 Feb 2010 12:25 PM PST

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.

But we’d like to help in a more direct way, too. Mashable's job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space, and beyond. Have a look at what's good and new on our job boards:


Mashable Job Board Listings


SEO Manager at Experience Project in San Francisco, CA.

This SEO specialist (looking for 1 manager and/or 1 associate) will have (or will build) a successful track record working with large, dynamic media websites.

Read more about this opportunity here.


Graphic Designer / UI Specialist and Creative Ninja at Experience Project in San Francisco, CA.

Experience Project, San Francisco, CA, is looking for a creative and proactive Graphic Designer / UI Designer to join our already impressive team and take our look and feel to the next level.

Read more about this opportunity here.


Social Media and Content Management Intern at EMBARQ in Washington DC.

EMBARQ is looking for a full-time (37.5 hours/week), 12-week intern to work closely with the EMBARQ Information & Innovation Coordinator to assist with social media outreach, search engine optimization and digital media management for EMBARQ's suite of Web sites and multimedia platforms, including TheCityFix.com, an online resource for sustainable transport news, advocacy and "best practice" solutions from around the world.

Read more about this opportunity here.


Senior SEO Strategist and Provider at Infuse Creative in Santa Monica, CA.

The Senior SEO Strategist and Provider develops and provides effective Search Engine Optimization strategies for client websites, with the goal of generating increased targeted Web traffic and higher lead generation.

Read more about this opportunity here.


Manager of Social Media at Chegg.com in Santa Clara, CA.

This role will lead Chegg’s positioning and marketing efforts in the social media environment, driving the social media communications strategy to develop brand awareness, initiate product adoption, generate inbound traffic, and activate a social media referral network.

Read more about this opportunity here.


Director of Application Services at PETA Foundation in Norfolk, VA.

The PETA Foundation seeks a Director of Application Services to provide vision and leadership and to direct daily affairs and long-term planning for the department, and to implement the software needs of the organization and its affiliates.

Read more about this opportunity here.


VP / Director of Marketing at rec.fm in Los Altos, CA.

New website focused upon the creation and sharing of concise, trustworthy product recommendations is looking for a founder-level VP / Director of Marketing with consumer internet experience for a hands-on role which will be rewarded with founder-level equity.

Read more about this opportunity here.


Social Media Manager at Devine + Powers in Philadelphia, PA.

You should be up on the latest social media trends and have a minimum of 3 years professional experience incorporating YouTube, wikis, Facebook and twitter as part of communications strategies.

Read more about this opportunity here.


Digital Marketing Consultant at International Center for Journalists in Washington DC.

The International Center for Journalists (www.icfj.org) requests proposals for the development of an international marketing plan for ICFJ's International Journalists' Network (www.ijnet.org) and the Knight International Journalism Fellowship program (www.knight.icfj.org).

Read more about this opportunity here.


Senior Community Manager at Social Media Link in New York, NY.

We are seeking an experienced social media expert and manager to lead our team of community managers.

Read more about this opportunity here.


Social Media Specialist at Sittercity, Inc. in Chicago, IL.

Sittercity.com, the nation's largest and most trusted website for finding in-home care is seeking a high-energy, experienced team player to be the voice of the brand and build on our already significant presence across all forms of social media.

Read more about this opportunity here.


Senior Developer at Soversa LLC in New York, NY.

This is a senior developer position with responsibilities ranging from core technology architecture and greenfield feature development to unit-test creation, QA and release management.

Read more about this opportunity here.


Group Communications Specialist at Ameritas Life Insurance Corp in .

The Group Communications Specialist is responsible for the creation, production, coordination and distribution of field advertising, promotion, public relations and marketing communications for the group division.

Read more about this opportunity here.


Web Developer at PrankDial, LLC in New York, NY.

You will work with a small team of young, enthusiastic web developers at our office in Manhattan, creating fun and robust applications used by millions of people.

Read more about this opportunity here.


Product Marketing Manager at Visible Technologies in Bellevue, WA.

If you have a desire and demonstrated ability to launch category-defining products and solutions, set up Sales, Marketing and Support teams to win in highly competitive marketspaces and provide strong leadership at the company, partner and industry levels, then Visible Technologies has the opportunity you've been looking for.

Read more about this opportunity here.


Mashable has a variety of web 2.0, application development, business development, and social networking job opportunities available. Check them out at Mashable's Job Board.

Find a Web 2.0 Job with Mashable

Got a job posting to share with our readers? Post a job to Mashable today ($80 for a 30 day listing) and get it highlighted every week on Mashable.com (in addition to exposure all day every day in the Mashable marketplace).


Reviews: Facebook, Mashable, YouTube, rec.fm

Tags: career, hiring, job, jobs


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New BBC Director Mandates Journalists Use Social Media

Posted: 10 Feb 2010 11:24 AM PST

Peter Horrocks assumed the position of director of BBC Global News last week, and he’s not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out.

As quoted in the BBC in-house weekly Ariel, the new director said, “This isn’t just a kind of fad… I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

On the social media front, Horrocks appears to take the stance that Twitter, RSS readers and other social media tools are extremely valuable news-gathering resources essential to the output of journalists working in these digital times.

The report details that:

“Aggregating and curating content with attribution should become part of a BBC journalist’s assignment; and BBC’s journalists have to integrate and listen to feedback for a better understanding of how the audience is relating to the BBC brand.

Horrocks, formerly head of the BBC’s multimedia newsroom, finds clear words for it: ‘If you don’t like it, if you think that level of change or that different way of working isn’t right for me, then go and do something else, because it’s going to happen. You’re not going to be able to stop it.’”

The strong statements mirror the behaviors of other newsrooms actively impressing upon employees the necessity of social media. Media companies like Sky News — who drastically switched up its newsroom to focus on Twitter — are making bold maneuvers to transition into the age of social media.

Tags: bbc, media, Peter Horrocks, social media, trending, twitter


14 Fantastic Free WordPress Themes

Posted: 10 Feb 2010 11:23 AM PST

This series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here.

Whether you’re a web developer whose clients need a great look and feel for their blogs, or just someone eager to bring a fresh new look to your own web site, there are literally hundreds if not thousands of free WordPress themes out there to consider. A number of those themes have been built by professional designers and talented amateurs, and are as easy on the eyes as they are easy on the wallet.

Whether you need a great photoblog layout, personal lifestream, or more business-oriented design, there’s almost surely an existing theme out there worth checking out for your next blog or blog upgrade. And if you’re already a developer or are willing to acquire a small set of template editing skills, you can always modify an existing theme to taste.

Have a look at some of our picks for great themes to either drop in as is or use as a starting point for your own tweaking and twiddling. Keep in mind this is only the tip of the iceberg — be sure to let us know about your other favorite themes in the comments!


1. Irresistible



For a unique personal blog look and feel, check out the free Irresistible theme from the folks at Woo Themes. It features dedicated spots for your photos, videos, and events lifestream along with your typical blog content. Featuring a nice, clean layout, this theme offers something a bit different from your typical 3-column blog design.


2. Demet



For a more magazine-style theme, check out the free premium Demet theme. This 3-column layout is fixed width and banner-ready for 125×125 and 468×60 pixel ad units.


3. P2



The P2 theme was inspired by Twitter, and was designed around allowing a group of bloggers to post short updates. It’s a great option for a cohesive group blog as well as for sites that do frequent liveblogging. Featuring dynamic page updates, threaded comment display, live tag suggestion, real-time notifications, and in-line editing for posts and comments, P2 is a powerhouse for blogs where real-time updates are critical.


4. WPESP Portfolio



WPESP Portfolio is a minimalist theme designed primarily for artists, photographers, designers, and others who need more of a portfolio showcase for their work. It combines the benefits of easy and frequent updates with the layout and user interface conducive to browsing visual works.


5. DarkHive



For an alternative magazine-esque style in two columns, have a look at DarkHive from the folks at MagPress. It sports a featured content slider for up front promotion of hot stories, auto-generated thumbnails for front page display, an Adsense ready loop between posts and on individual post pages, a 125×125-ready block in the sidebar and more.


6. Google Chrome



Here’s an interesting lightweight theme great for a geek-oriented blog, or a site that just wants a nice and clean two column look and feel. Inspired by the browser of the same name, Google Chrome is widget and gravatar ready plus XHTML and CSS validated.


7. Gallery



The showcase-style WordPress theme Gallery is built on the Thematic framework and was designed specifically for Smashing Magazine readers. Another great theme for a portfolio or other visual showcase, Gallery is a highly flexible and customizable theme that supports widescreen video embedding with the installation of a free plug-in.


8. Selecta



Another very visually-oriented theme, Selecta is great for videoblogs or other sites where video needs to be prominent. With a featured post slider carousel up top to promote your best content, threaded comments, and interest jQuery effects on board, Selecta also comes with six different color schemes to choose from.


9. BlackPower



A widget ready theme from the folks at SkinPress, the BlackPower theme features prominent Twitter integration, with your latest tweet appearing in the header. The two column theme also features easy on the eyes typography and a pastel color scheme with black wood effect on a translucent background.


10. Scarlett



The Scarlett theme features another great featured content carousel area up top and a real-time scrolling update area in the right-hand sidebar. It also includes a built-in javascript navigation menu, Adsense ready units, threaded comments display and more.


11. Freemium



The Freemium theme is a slickly-designed “premium” theme being given away for free thanks to the folks at FreebiesDock. Featuring two widget ready sidebars, a jQuery-based menu, 125×125 ad ready area and more, Freemium is a compelling design at a great “price.”


12. iBusiness



A great theme or starting point for a more professional business presence, iBusiness is a modern theme designed to showcase the About section right up front with a prominent image and company blurb or motto. This two column layout is widget ready, SEO optimized and 125×125 banner ready.


13. Meganews



Another great option for a magazine or news site, Meganews features a clean story-lead display in four columns plus a right-hand sidebar. It also supports an animated tag cloud and featured content slideshow.


14. Snapshot



A great theme for shutterbugs and photoblogs, Snapshot from Woo Themes can also be put to use as a portfolio or design gallery. It also comes with three unique color schemes to choose from as well as options for switching between photoblog and portfolio use.


Series supported by Rackspace


rackspace

Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.


More WordPress Resources from Mashable:


-10 WordPress Plugins to Help Build Community
- HOW TO: Build a More Beautiful Blog
- Top 10 WordPress Plugins to Promote Your Social Media Profiles
- Top 10 Tips for WordPress Plugin Developers
- Embeddable Waves: The Google Wave WordPress Plugin


Reviews: Google Chrome, Twitter, WordPress

Tags: blogging, BLOGS, design, free, Lists, Web Development, web development series, Wordpress, wordpress themes


Now You Can IM Your Facebook Friends With AIM

Posted: 10 Feb 2010 11:23 AM PST

Facebook and AOL Instant Messenger have made a deal: Now you can send IMs to your Facebook friends using the new AIM beta client for Mac or Windows.

It was already possible to merge AIM’s Lifestream with Facebook’s News Feed — and with Twitter, too. But Facebook’s IM network has always been a bit unfriendly to outside connections. The Mac desktop app Adium supports Facebook, but with frequent disconnections and other issues.

Web IM app Meebo has had an on-again, off-again relationship with the social network. It was one of the first to support Facebook, but when Facebook Connect went live, the network asked Meebo to rework its IM network connections around that new framework. The result was a Facebook outage on Meebo. The issue has since been rectified.

AIM uses Facebook Connect to integrate with Facebook IM, too. When you load up the beta for the first time, you’ll see an option just above your contacts to connect with Facebook. Do that and all your Facebook friends will appear in your AIM contact list. You can chat with them just like you can with your AIM buddies. We tried it, and it seemed to work well.


It’s Neat, But…


We’d still like to see Facebook’s IM network open up completely to third-party applications without any workarounds or hoops to jump through.

We just spoke about Google Buzz’s lack of support for Facebook, and this is the same sort of issue. Whether we’re talking about instant message networks or web-based social networks, there are too many islands out there and it’s not easy enough to sail between them. The AIM/Facebook deal is an exciting one. We just wish it wasn’t necessary to begin with.

Update: Shortly after we published, Facebook appears to have granted us our wish. The company announced on their blog that they’re opening up Chat to all IM clients.


Reviews: Adium, Facebook, Meebo, Twitter, aim

Tags: aim, aol, facebook, im, instant messenger


Facebook Mobile Now Has 100 Million Monthly Users

Posted: 10 Feb 2010 11:09 AM PST

Facebook has just revealed that more than 100 million of the site’s 400+ million users use Facebook Mobile via their mobile devices every month.

The 100 million milestone was hit today, and is almost double the usage the mobile service was seeing just six months ago.

The rapid acceleration of mobile usage can be attributed to the fact that smart phones — like the iPhone and Android devices — are ubiquitous and that mobile browsing has become a phenomenon of its own.


Reviews: Android, iPhone


Yahoo Talks Search Strategy and the Microsoft Deal

Posted: 10 Feb 2010 10:51 AM PST

Yahoo is revealing its new plans for search here at an event it has dubbed “Yahoo! SearchSpeak,” occurring now at Yahoo’s headquarters in Sunnyvale.

While the world’s second-largest search engine is slated to be sucked up by the Microsoft mothership later this year, the team hasn’t stopped developing new features for its product.

On stage, SVP of Search Products Shashi Seth began to discuss Yahoo’s history of search and “misconceptions” of the Yahoo-Bing deal, and still went on about the subject even after the power went out throughout the Yahoo building.

Specifically, Mr. Seth spoke about keeping users engaged with Yahoo search until the Bing deal came through (if it is approved, he specifically added).

Here’s some of what of the Yahoo team spoke about:


Details (More Updates to Come):



- Did we mention that the power went out all across the Yahoo building?

– Yahoo claims it is winning in the Affiliate market, especially in Asia.

- The company is now speaking about how the engine you see on Yahoo won’t be the same as the one on Bing.

- Yahoo speaks about search in terms of “The Web of Things,” a metaphor for finding and breaking down information all across the web.

- There is a lot of touting of Yahoo’s innovations and search awards.


Yahoo, Before and After Bing


- Yahoo will have two core pieces on the search results page: search results and advertising. It used its demo to display its innovations and widgets in SERPs.

- Yahoo’s now displaying a video touting its search engine. It’s mostly demoing features such as its music player, Yahoo Finance results, auto-suggest, video ads and new “Search Pad” feature, among many other things.

- The point seems to be: “We’re a pretty damn good search engine, you can’t ignore us!” And in many respects, Yahoo is right.

- Yahoo believes it must hit on three major areas of user experience: finding things faster, exploring what matters and getting things done.

-


- Yahoo’s touts another feature: rich information in the search box. Stock quotes, movies or different apps in the Yahoo network.

- Yahoo search “is more about discovery” than keywords and links, it stated.

- Launched Today: new module discussing the Winter Olympics within Yahoo Search


New Features


- Time-based views: You can organize news information to show you just news articles published recently on a specific topic. It’s small but useful.

- Celebrity view: Search for a celeb and you’ll soon find a module that shows the latest photos, news, and tweets about him. On the left-hand column will be related movies and related people. Nifty, actually.

- New feature: a search module within Yahoo! Mail: If someone e-mails you and discusses Jay Leno or Tom Cruise, you’ll find information below your e-mail on those people, complete with videos and news.

- Sketch-a-Search: Yahoo has revealed a new mobile product. Want to find a restaurant in a specific neighborhood? Sketch-a-Search lets you draw a boundary on a Google map and pull up just results in that area.


Yahoo Search Advertising


- Now David Pann, VP Search Advertising, is up speaking about that very subject.

- Yahoo recently added enhancements to better align its advertising pricing algorithms.

- Yahoo “understands its position in the marketplace.” Mr. Pann admitted that most advertisers optimize for Google campaigns. Yahoo’s goal is now to make it easy to “import” that campaign onto Yahoo’s platform with minimal fuss.

- Yahoo has rich media ads. Essentially you can add video, sublinks, text boxes and other things in its advertising search results. Yahoo demonstrated Esurance advertising with a video from the Esurance girl.


Reviews: Bing, Google

Tags: bing, Yahoo, Yahoo Search


Shop Etsy in Pictures

Posted: 10 Feb 2010 10:50 AM PST

PicClick — which already offers a visual way to browse eBay — has just introduced an interface that offers a simple, fast and eye-catching way to find your favorite handmade goods.

PicClick’s Etsy shop centers around visualization and displays images — filtered by category, best match, newly listed and oldest listings — based on search queries. You can also set price parameters to limit results, scroll infinitely and use a slider to increase image sizes for a bigger and brighter look at product results.

As it stands, PicClick generates about $1 million in gross product sales per month for eBay and other sellers, so the integration of Etsy could prove to be a powerful sales tool for that site as well.

Tags: Etsy, picclick, software


Love Stinks: 5 Parodies of Google’s Romantic Super Bowl Ad [VIDEO]

Posted: 10 Feb 2010 10:14 AM PST

Google’s groundbreaking "Parisian Love" Super Bowl ad touched the hearts of many a viewer when it aired this past Sunday. Three days later, however, Internet video directors are showing their cynical sides.

“Parisian Love” was a milestone for the search giant — marking its first major push into the realm of television advertisements. It was also a viewer favorite, scoring the second most-liked spot with Hulu users and garnering more than its share of buzz on social media networks.

Well, you know the old adage: The bigger they are, the harder they fall. The rampant success of the spot has touched off a series of parody remakes, many of which have to do with love gone wrong. And that makes sense, given that V-Day is just around the corner. Despite some bright spots in the realm of social media amour, the following videos just go to show that deep within each of us beats a heart not made of spun sugar and love, but rather iron ore and bitterness. Happy Valentine’s Day, y’all!


The Original


For the sake of comparison.


The Pop Culture Pot Shot


It wouldn’t be a parody of love and romance without a little Tiger. Will this scandal never die?


Google Commercial – Tiger Woods Parody – Watch more Funny Videos


The Accidental Pregnancy


Google was kind of asking for it with that whole “how to assemble a crib” thing…


The Stalker


This one taps into the inherent creepiness of Google stalking, which will only get worse once Buzz goes global.


Love in the ADD Era


Wait, what am I doing? Oh yeah, writing a stor– Look! A squirrel!


Google vs. Yahoo


This vid takes a long and winding road through Thailand that ends with one, overwhelming sentiment: Should have used Yahoo.


Reviews: Google, Hulu

Tags: Google, humor, MARKETING, pop culture, super bowl ad, viral video


Warner Music Plans to End Support for Free Streaming

Posted: 10 Feb 2010 09:45 AM PST

The BBC reports that Warner Music Group has said that it isn’t planning to offer songs to free music-streaming services like Last.fm or Spotify moving forward.

Warner Music CEO Edgar Bronfman Jr. said, “Free streaming services are clearly not net positive for the industry” and the model “is not the kind of approach to business that we will be supporting in the future.”

Warner’s shift could be a big blow to some music-streaming services. Warner’s catalog includes artists REM, Death Cab for Cutie, Fall Out Boy, Sean “Diddy” Combs, Aretha Franklin, Nine Inch Nails, Marilyn Manson, The Grateful Dead, Jay-Z, The Doobie Brothers, Freezepop, Garbage, Jimi Hendrix, Jet, Green Day, Goo Goo Dolls, Metallica, Morrissey, Red Hot Chili Peppers, Frank Sinatra and numerous others.

Back in 2007, a DRM-free music e-tailer called AnywhereCD closed its doors mostly because it lost Warner Music Group content and couldn’t entice its users to keep coming back for more without those important artists.

The timing is poor for streaming site Spotify if its deal with Warner is not renewed. The U.S. launch of European site is probably on the horizon, but without these artists the service could look less attractive to new American users. And the whole situation is a bit confusing; we recently saw reports that Spotify is paying out well to record labels.


Reviews: Spotify, rem

Tags: internet radio, Last.FM, music, spotify, warner music group


YouTube Adds “Safety Mode” to Keep Videos PG

Posted: 10 Feb 2010 09:17 AM PST

As YouTube continues to grow, and more and more types of content gets uploaded, it can be difficult to avoid objectionable videos. To that end, YouTube is rolling out a new feature called Safety Mode to help add some controls to the service.

At the bottom of any YouTube page (under Countries and Languages) you will see a Safety Mode option. Safety Mode is an opt-in setting that can either be turned on or off at will — or it can be locked on by default in your choice of browser (you’ll have to make the opt-in choice in each browser you use). YouTube created a video (what else) to explain the process.


So what kind of videos does Safety Mode filter out? Think about things like news coverage of violent events. This content is within YouTube’s Community Guidelines, it might not be something that you (or your children) want to see.

If you don’t have Safety Mode right now, don’t fret — YouTube says it is rolling it out to users throughout the day.

We like that Safety Mode is opt-in, rather than something you have to seek to disable. It’s also nice that YouTube has decided to add more controls to the overall experience.

Now if only they could create a safety mode for stupid comments…

What do you think of Safety Mode?


Reviews: YouTube

Tags: safety mode, video, youtube


Visualizing 6 Years of Facebook [INFOGRAPHIC]

Posted: 10 Feb 2010 08:43 AM PST

Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights.

Facebook was launched on February 4, 2004 and has come a long way from a Harvard-only networking site in the intervening years. In fact, Facebook has undoubtedly become the world’s largest social network, with over 400 million users worldwide and more than 900 employees. Let’s take a closer look at what kinds of numbers and user activity this growth translates to.

The following infographic explores Facebook’s growth over the past 6 years.

Click for the full-size graphic.


Reviews: Facebook

Tags: birthday, facebook, growth, infographic


Google Getting Into the ISP Business With Ultra High-Speed Network

Posted: 10 Feb 2010 08:24 AM PST

Could Google be your next ISP? Maybe. The company has just announced a trial of its own high-speed network that it plans to offer to "at least 50,000 and potentially up to 500,000 people."

Google says it will be capable of delivering speeds more than 100x faster than typical U.S. Internet connections with up to one gigabit per second. It will do so at a “competitive” price.

The next step in getting this potentially massive project off the ground appears to be teaming up with local governments – Google has launched this website and intros "Google Fiber for Communities" in the video below:

Why is Google getting into the ISP business? Here’s the explanation:

“Next generation apps: We want to see what developers and users can do with ultra high-speeds, whether it’s creating new bandwidth-intensive ‘killer apps’ and services, or other uses we can’t yet imagine.

New deployment techniques: We’ll test new ways to build fiber networks, and to help inform and support deployments elsewhere, we’ll share key lessons learned with the world.

Openness and choice: We’ll operate an ‘open access’ network, giving users the choice of multiple service providers. And consistent with our past advocacy, we’ll manage our network in an open, non-discriminatory and transparent way.”

Although it sounds like we’re still some time away from seeing Google’s fiber service available on a massive scale, this could represent a massive shift in the Internet ecosystem. Keep in mind that Google has also recently launched its own Public DNS service, as well as an alternative to HTTP that it calls SPDY. The company clearly thinks it can build a better Internet than the one we have today.

If it’s successful, Google will not only know what we do on its plethora of services, but also just about everything else we do on the web (especially if Google becomes our ISP). Now, perhaps more than ever, the question of whether or not that’s too much power for one company to have is at the forefront.

Update: Google tells us they “honestly have no plans to build a nationwide network” and offered us this statement: “our goal is to develop a trial network in one or more communities that reaches at least 50,000 people, which will enable experimentation to help make the Internet better and faster.”


Reviews: Google

Tags: Google, trending


Twitter Is Still Growing Rapidly [STATS]

Posted: 10 Feb 2010 07:23 AM PST

Maybe Twitter doesn't have a growth problem after all. According to new stats out today from Royal Pingdom, Twitter saw an all-time high of more than 1.2 billion tweets in January. Perhaps this is what CEO Evan Williams meant last month when he said that the site was hitting records "across all the metrics that matter."

Diving a bit deeper into the numbers, Royal Pingdom reports that tweet volume grew by 16x from January '09 to January '10. Over the past three months, tweet volume has grown steadily at around 17 percent. In other words, if tweet volume is the metric that matters, Twitter is still growing at a very healthy clip.

Questions about Twitter's growth have stemmed from other publicly available analytics data that shows the site is seeing a flat-to-down number of unique visitors hit its website each month. That data though, as has often been pointed out, doesn't take into account those that use Twitter through third-party apps, both on the desktop and via mobile devices.

Still, that's not to say that Twitter is adding users as fast as it once was. It could just be that the average Twitter user is tweeting more (Royal Pingdom doesn't offer data on this), not to mention the ever-growing number of automated bots that tweet. In any event, here’s what the tweet growth looks like:


Reviews: Twitter

Tags: trending, twitter


Detroit Red Wings Make Game Programs Interactive With QR Codes

Posted: 10 Feb 2010 07:05 AM PST

The Detroit Red Wings are a socially savvy bunch. The NHL team recently started including QR codes in their in-arena distributed Red Wings Today program, and the effort is proving to be a big hit with fans in attendance.

After seeing Esquire’s use of augmented reality, the team decided to get creative and make their print program interactive (embedded below) to include digital media accessible via QR codes.

The codes in question appear in the program and include a prominent call to action that reads, “Smartphone interactive, scan here.” A mobile device scan of the QR code brings up the following video for fans to watch instantly:

Instead of letting fans figure out QR codes on their own (a rather complicated concept to people unfamiliar with the technology), the team got smart and put together an instructional video that now airs on the big screen during games. That video can be seen below:
What’s more important is that the experimental approach to a traditionally old-fashioned print publication is paying off big-time. Fans are actually using QR code bar scanners on their mobile devices to access the video, and sticking around to enjoy it. The Red Wings’ Social Networking Coordinator Nicole Yelland tells us (bolded for emphasis):

“In tracking this effort, the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team.

Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.”

We’ve seen plenty of impressive social media sports initiatives (especially around the Super Bowl), but this has got to be one of the most innovative approaches to driving home the connection between the team, its fans, online content and the in-game experience.
Lilja Feature_Iss 4

Tags: detroit red wings, MARKETING, NHL, QR Codes, sports


Opera Wants to Bring Its Mobile Browser to iPhone

Posted: 10 Feb 2010 06:42 AM PST

Opera Mini is a great mobile browser on most smartphones, but we didn’t really expect to see it on the iPhone. The reason for this is twofold: iPhone already sports Safari, which works really great, and second, Apple is unlikely to approve another browser, because it duplicates the functionality its app (Safari) already provides.

Despite this, Opera has announced Opera Mini for the iPhone. At the official page, Opera sounds serious about it, treating it just like they would any other product launch.

"This is a unique opportunity to introduce the fast, feature-rich Opera Mini experience for the iPhone, and to showcase our latest beta releases of Opera Mobile and Opera Mini on other platforms and devices. Opera's mission is to bring the Web to the world, and by making Opera Mini available on yet another platform, we are one step closer," says Jon von Tetzchner, Opera’s co-founder.

The problem, however, is that this isn’t yet another product launch. As the folks at Opera themselves admit, “Opera Mini for iPhone is not publicly available,” and it’s quite possible that it never will be. Publicity stunt, a jab at Apple or a serious intention to compete with Safari on the iPhone sometime in the future? Time will tell.

Still, Opera plans to unveil several interesting products at the upcoming Mobile World Congress, which takes place in Barcelona from February 15 to 18. Visitors will be able to try out Opera Mobile 10 beta 3 on Symbian S60 and Windows Mobile handsets, Opera Mobile 10 beta running on Android handsets, Opera Mini 5 beta running on a variety of handsets and platforms, and finally, Opera's cross-platform Widgets Manager beta running on Windows Mobile and S60 handsets.


Reviews: Android, Opera, Safari, Symbian S60, iPhone

Tags: apple, iphone, opera, opera mini


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