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Mashable: Latest 8 News Updates - including “Watch the Super Bowl Ads on YouTube [VIDEO]” |  |
- Watch the Super Bowl Ads on YouTube [VIDEO]
- Google Buys Super Bowl Ad? [RUMOR]
- The Internet Nominated for Nobel Peace Prize
- 8 Social Media Questions With NFL Stars Matthew Stafford and Darrelle Revis
- Does Your Small Business Need an iPad?
- Amazon and Macmillan Agree: You Should Pay More for eBooks
- The Rise of Tablets, and Why You Should Care
- The 10 Oddest Apple-Themed Products [PICS]
- Thanks to Mashable’s Socially Savvy Supporters
| Watch the Super Bowl Ads on YouTube [VIDEO] Posted: 06 Feb 2010 09:23 PM PST 
The channel, sponsored by car maker Kia, has already been populated by content from the YouTube community, and YouTube is working directly with advertisers to get the videos posted as soon as they appear on TV. The top rated commercial will be featured on the YouTube homepage on Thursday February 18th.
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| Google Buys Super Bowl Ad? [RUMOR] Posted: 06 Feb 2010 04:57 PM PST 
Schmidt’s Tweet reads: Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) While the most logical product to push on Super Bowl fans would be Google’s Nexus One phone – perhaps improving its poor sales numbers – Battelle says the ad will be a brand ad for Google itself. In fact, his source claims the ad will be “Parisian Love” (below), a French-themed commercial about getting the most out of Google. We’d think that an unlikely choice for the most all-American of sporting events, would it not? There’s reason for skepticism, too: USAToday’s list of Super Bowl advertisers does not include Google. Meanwhile, Forbes says most of the Super Bowl advertisers are working closely with Google to promote the ads on YouTube for voting upon after they air. Is this a Google Super Bowl ad, or something else? We’ll find out tomorrow. Image courtesy of iStockphoto, Willard Reviews: Google, YouTube, iStockphoto
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| The Internet Nominated for Nobel Peace Prize Posted: 06 Feb 2010 01:42 PM PST 
The nomination was made after a petition by the Italian version of Wired Magazine, which cited the Internet’s contributions to “dialogue, debate and consensus through communication”. Signatories include Iranian activist Shirin Ebadi, and organizers say the nomination will make for a legitimate entry. Legitimate or not, it’s unlikely that the Nobel Committee would choose such an unlikely winner this year: as the AP reports, last year’s pick of Barack Obama proved controversial given his short time in office. This year’s choice is likely to be a conservative one. What do you think? Has the Internet improved the world through better communication? Tags: internet, nobel prize, trending
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| 8 Social Media Questions With NFL Stars Matthew Stafford and Darrelle Revis Posted: 06 Feb 2010 01:27 PM PST 
On Friday, I had a chance to talk with two of the athletes involved – Matthew Stafford, last year's #1 pick and quarterback of the Detroit Lions, and Darrelle Revis, the Pro Bowl cornerback of the New York Jets. The two had just completed 30-minute sessions on Ustream (and via Facebook), where they answered questions live from fans while doing performance testing on specially-equipped exercise bikes. I asked the athletes about the campaign, how they personally use tools like Ustream and Twitter, the impact of social media is having on sports, and a few bonus questions about football that my followers wanted to know. Stafford admits to being a bit slow to social media, though Revis has been a big proponent, maintaining both a Twitter presence (where he somewhat famously got into a trash talking match with the omnipresent Ochocinco) and a Facebook Page. Revis even told me he plans to launch "Revis Island" t-shirts, alluding to his moniker which got significant buzz as the Jets made their surprise playoff run. Here are the of highlights of the conversation (answers paraphrased): 1. What were some of the questions you got from fans during your Ustream session? Stafford: What's my favorite movie, what's my favorite color. It was fun — using Ustream to bring the fans closer to the action and keep us in the loop and connected with fans. Revis: They were asking crazy stuff — if I like eggs and cheese, eggs with ketchup on them. Do I run faster than a cheetah. How tall am I. 2. What's it like for you interacting with fans online? Do you think it's now part of your job as an athlete? Stafford: It was my first time using Ustream. I definitely want to do more of it, and I think it's important for players to relate to their fans and the people they're trying to reach, especially with social media being such a big part of the mainstream media. But I haven't got around to it much yet. Revis: I think Twitter's a good tool for fans to get to talk to us on a daily basis and see what we're up to and our day-to-day activities. I read my replies to see where people's minds are at and how they feel.  3. How do you feel about blogs like Deadspin now TMZ covering the personal lives site of pro athletes? Does it make you more cautious about what you do off the field? Stafford: Obviously people are gonna say what they're gonna say and you need to be smart about what you're doing, but you can't let it run your life. You can't let it make you live like a hermit. Revis: I think they're just trying to get inside information. It's not just TMZ, it's people with phones, Flip video to record stuff. You've always gotta be careful and do what you do. 4. Do you post your own content on social media sites or do you have others do it for you? Revis: I do it all my own. I have a lot of friends on there I like interacting with. Some of the stuff I try and stay away from [replying to fans who say negative things], I want to avoid being negative. Stafford: I had a page on one of those sites [a Facebook profile for friends and family] when I was in college but gave it up when I got to the NFL. 5. Did you get any training on social media from your team or the NFL? Stafford: I haven't had a lot of training, but I had a page on one of those sites when I was in college. [Stuff you say in social media] is just like you're doing an interview, and you have to treat it the same way … It's going out to a lot of people when it's on the Internet. The guys on our team are being cautious. Revis: There are certain things both the NFL and the Jets try and prep you on with how to use Twitter. Some people still say whatever they want and that gets you in trouble sometimes … There's also some people just don't want to interact with fans and at first I wasn't even on Twitter. But I started seeing how it was progressing and people were showing it to me so I got into it. I was missing out. 6. Which athlete do you think does the best job with social media? Revis: Probably Ochocinco. I was with him last night at the EA Sports party, he interviewed me. That's his thing. He'll probably be doing TV when he's done in the NFL. Stafford: Chad Ochocinco, he's probably the best at it and now trying to start his own network (OCNN). He's been everywhere this week and doing a great job.  7. What should fans expect from your teams next year? Stafford: I think we're gonna build really well through this draft, get some pieces through free agency. Our goal is to make the playoffs and be competitive. It's gonna take some time in Detroit to build it but every Sunday we're trying to win football games. Revis: Right now I just need to relax — we played 20+ games this year. We're making great strides, we're a young team, we're improving. We want to win the Super Bowl. 8. Super Bowl picks! Stafford: I think it's going to be tough to beat Peyton, he's been doing it for so long. Drew's been doing great too though. It could be the last team with the ball. Revis: Colts. Reviews: Facebook, Twitter, ustream Tags: gatorade, MARKETING, social media, sports
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| Does Your Small Business Need an iPad? Posted: 06 Feb 2010 11:29 AM PST 
Now that the dust has settled and we know what the Apple iPad is, many people have begun trying to answer the question, “How can I justify spending the money to get one of these things?” There is certainly no denying that the iPad is a very cool looking device, but as a small business owner, do you really need one? And what about netbooks? Apple CEO Steve Jobs claims that the new iPad fills a niche for which netbooks were failing to deliver, but is that really true for business users? Here, then, are reasons why you should go out and buy an iPad as soon as they’re available, and reasons why you shouldn’t. Why You Need One There are many reasons why small business owners could justify purchasing an Apple iPad. Though clearly aimed at casual users and touted primarily for couch web surfing and multimedia consumption, the iPad also has plenty of potential business uses. By creating a special iPad optimized edition of iWork, Apple’s productivity suite, Apple also clearly sees the iPad’s business potential. Their ultra-competitive announced price of just $9.99 for the app indicates that Apple plans to aggressively court business users, even if that is not necessarily their core customer. Essentially, the iPad is a big iPod touch that in theory provides a better typing experience (by virtue of its larger onscreen keyboard). Because the iPad will run any of the 140,000 iPhone/iPod apps right out of the box, any business use you already have for your iPod touch or iPhone (except making phone calls) will be available to you on the iPad — but bigger. With that in mind, the iPad could certainly become an asset to sales people who make presentations on the road (what’s more impressive — clicking through PowerPoint slides or manipulating product demos and data visualizations with your fingers?) or anyone who needs to easily monitor core business functions (server health, web site traffic stats, sales indicators, financial numbers, etc.) from the road using a relatively cheap and compact device. Why You Don’t What the iPad isn’t, however, is a replacement for your desktop or laptop computer. There are many features missing from the iPad, but two in particular could be deal breakers for serious small business users. First, the iPad lacks a standard USB port. There will almost certainly be aftermarket accessories available to add USB support to the tablet, but the bottom line is that using the USB devices you already own, such as memory sticks and external hard drives, will not be easy or even possible with the iPad out of the box. Second, and more egregious, the iPad, like the iPhone and iPod touch, currently lacks the ability to multitask. For Apple’s apparent target consumer — users who will use the iPad for casual web surfing, to watch movies, and to play games — not being able to run more than one program at the same time isn’t likely a big deal. But for business users, that’s a major setback. If you’re putting together a presentation or writing up a sales report, you need the ability to be able to refer to a web page or data locked in some other application while you work. For that reason alone, the iPad in its current form is not an ideal business machine. What About Netbooks?
Netbooks have a number of advantages over the iPad. They multitask, they often have cameras (for video conferencing), they can generally run Windows (meaning they run Microsoft Office and Outlook), they support an open software ecosystem (meaning more choice and the ability to easily custom develop and deploy software for your organization), and they have standard ports and inputs. While they can’t match the iPad for cool factor, as far as business functionality, netbooks pack a lot of bang for the buck. So which should you buy? That will come down to what type of device you need and its intended use. The iPad, however, is not a must-have purchase for all small business owners — at least, not in its first generation. More business resources from Mashable:
Reviews: Windows, iWork ‘09 Tags: apple, Apple Tablet, business, ipad, iphone, iwork, small business
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| Amazon and Macmillan Agree: You Should Pay More for eBooks Posted: 06 Feb 2010 10:12 AM PST 
Macmillan, which was later joined by fellow publisher Hachette, requested the price increases over fears that Amazon would undercut its hardcover sales. Amazon reacted by pulling all Macmillan books, but later conceded to the publisher’s demands. Under the agreed agency model, Amazon will receive 30% commission on sales. Will you pay up to $14.99 for eBooks? Let us know in the comments. [via The NYTimes]
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| The Rise of Tablets, and Why You Should Care Posted: 06 Feb 2010 08:39 AM PST 
However, whether Apple’s iPad ultimately succeeds or fails, it is yet another sign of an emerging device class. With Google, Microsoft, and others investing in researching tablet-style computers, this is a trend that will not begin or end with the iPad. The Tablet Redefined: A Media Pad
What’s different about this new wave of tablet devices is that the intended use cases for the device have evolved into something completely different. These new tablets are not being presented as a replacement for the existing computer but for an ancillary type of platform. The new tablets are also not being primarily targeted at business users, but at home users instead. The usage cases are more tightly defined as well. The new tablet devices are about accessing and consuming web content. Plus, unlike tablets of decades past, these new devices come on the heels of similar devices with similar usage cases: Smartphones. A New Device Class When you think about what this new wave of tablet computers offers — easy access to the Internet, a way to watch video, portability without being a smartphone — you might think, “hey, that’s a netbook.” And you would be right. However, the netbook, despite its early aspirations, has never been able to define itself as a separate class of device. The problem with netbooks is that the form factor is too similar to that of a traditional laptop. In fact, as time has gone on, the line between a netbook and a CULV notebook has blurred to the point that the two categories have almost become one. Plus, because the physical appearance of a netbook is so similar to that of a traditional laptop computer, the expectations of the overall experience are often higher than the devices can adequately offer. Steve Jobs commented during the iPad launch that people buy netbooks because they want cheap laptops. This is by and large completely true. What this wave of tablet computers is doing is repackaging the intended purpose of a netbook into a form factor that doesn’t confuse its abilities. But Do We Really Need Another Gadget?
Touch-input is key here. Yes, the ability to use add-on accessories is important, but touch is one of those features that instantly makes a product easy to use and also limits the need to carry add-ons like a stylus or other input device. Consumers might not need a tablet device or media pad any more than they need to have multiple TiVos or Blu-ray players, but many will want them and buy them anyway. Don’t Count Out Students
College students spend hundreds of dollars on textbooks every semester — textbooks that are heavy, that are sometimes out of date as soon as they are published, and that don’t fit well with the existing digital lifestyle of today’s students. Even without subsidizing the initial device price, I know that students would flock to using a tablet computer if they could get all of their textbooks, have the ability to make notations, get online updates and see supplementary information all in a device that weighs under a pound and can fit easily in a backpack. The convenience factor alone makes it a killer device. Mark my words, whoever is able to get textbook publishers and universities on-board en masse first will ultimately win the eBook market. The great thing about tablet computers is that they aren’t just eBook readers. They can offer additional content experiences as well. What Do You Think?Tablet computers are coming. By the end of the year, a variety of tablet devices will be on the market. Do you want one? How do you see it fitting in with your existing lifestyle. Let us know! More iPad resources from Mashable:
Images courtesy of iStockphoto, 4×6, abalcazar Reviews: Blu, Google, iStockphoto Tags: analysis, apple, Apple Tablet, chrome, computers, google tablet, ipad, Tablet, tech
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| The 10 Oddest Apple-Themed Products [PICS] Posted: 06 Feb 2010 08:11 AM PST 
We’ve pulled together a list of Apple-themed products — both real and conceptual –- that ooze wit, and celebrate those that nod to the fun side of life in their product designs. If we’ve missed anything, do let us know your favorite fun Apple-themed object in the comments below. 1. 500XL Giant Earbud Speakers Apple’s iconic white earbuds have become a symbol of the iPod, despite the fact that many real music connoisseurs will swap them for a better pair. These speakers then, shaped like gigantic (500 times the size) earphones are a witty audio accessory for your desk. Cost: $60 2. AirMail Manila Envelope When Steve Jobs unveiled the MacBook Air on stage at Macworld ‘08 by pulling it out of a manila envelope, the crowd gasped at its slimness. Two Apple geeks saw an opening and created the AirMail sleeve for the slimline laptop, ensuring all Air owners could re-live the moment again and again –- as well as receive knowing nods from other fans when out and about. Cost: $34 plus shipping 3. iClooly iPhone Stand The iClooly stand makes your iPhone or iPod touch look just like a mini-me for your iMac. Described as “the perfect little buddy for your iMac,” the iClooly is made out of aluminum and features a 90-degree pivot joint to hold your favorite gadget in landscape or portrait mode. It also offers tilt functionality, and a speaker cable cut-out. So cute! Cost: $39 4. iMac Aquariums The kind of Mac-themed innovation we love, Jake Harms takes old, unloved iMacs and converts them into cozy homes for our fishy friends. Holding 3.5 gallons of water, a converted Mac-quarium is a great way to celebrate the iconic, semi-see-through design of the G3 iMac, long after its computing powers have been eclipsed by more modern machines. Cost: $199, plus shipping 5. iShelf Li Jianye’s brilliant storage unit may not be able to display your entire CD collection, but it does offer a fantastic real-world representation of iTunes Cover Flow functionality. Someone should really make this. Concept only 6. iTables These coffee tables from Italian design house Mirko Ginepro are shaped as huge iPods with glass for the screen and hollow innards, meaning you could, theoretically, use them to store your CD collection — a sort of Gulliver-scale physical format version of the original digital music device. Cost: Varies (custom made) 7. Notepods Originally designed for iPhone developers to get a to-scale, real-life canvas to sketch their app ideas and designs on, the Aussie creators behind the Notepods also suggest they are ideal for “jotting down the phone number of a hot geek,” so good luck with that. At the very least, they might make for a good conversation starter. Cost: $17.95 8. RetroPod Described by the inventor as a “retro-kitsch ‘love it/hate it’ thing,” the RetroPod took a big, heavy, yellow Sony Walkman from the 80s and turned it into an iPod case, either to repel muggers or show off some ironic retro-chic. Unfortunately, Sony shut the outfit down with some threatening legal letters, but they can’t stop us from remembering such a witty idea. Concept only 9. Snow White MacBook Sticker A fairy tale figure with a penchant for apples, and a high-tech laptop make for a pleasing contrast. The vinyl graphic cleverly puts the poisoned apple right into Snow White’s hands, adding a little knowing whimsy to any MacBook. The alternative apple-lover would be Eve of course, but the laws of decency might not allow that. Cost: From around $15 10. TwelveSouth BookBook So you’ve got a MacBook right? Well the BookBook hardback leather case for MacBooks and MacBook Pros makes your Apple laptop look just like that, providing not only protection, but a cunning disguise for your pricey portable. Cost: $79.99 More Apple resources from Mashable:
Tags: apple, design, iMac, iphone, iphone accessory, ipod, List, Lists, mac, shopping list, trending
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| Thanks to Mashable’s Socially Savvy Supporters Posted: 05 Feb 2010 09:46 AM PST 
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This week, our valued sponsors are phpFox, Yield Software, Monica Rich Kosann, Sourcebits, Clickatell, Influxis, Microsoft BizSpark, MailChimp, Sun Startup Essentials, MaxCDN, and Eventbrite.  phpFox is a feature packed social networking script. Our goal is to provide your community with features found on major social networking sites. The platform gives you full control with your websites layout giving you the ability to easily create a unique look direct from the comfort of your Admin Control Panel. Try the new phpFox2 with a brand new engine; our fastest, coolest and most feature packed version ever. Start tomorrow’s next big thing today with phpFox!  Yield Software's Yield Web Marketing Suite optimizes paid search (PPC) natural search (SEO) and landing pages, all in one easy-to-use Web-based system. A simple, intuitive interface together with sophisticated algorithms work seamlessly to optimize SEM campaigns every minute of every day, enabling growing businesses and their agencies to lower costs, improve performance, and increase profitability. Yield also offers a free SEO Analyzer, which delivers a report covering how well a site is optimized and suggestions for improvement. Yield Software—Web Marketing Made Easy.  Monica Rich Kosann is a jewelry and home accessory brand that allows customers to tell their own personal stories and capture their most precious memories of families and friends that are created each day. The MRK eLOCKET is a free application for the iPHONE and Facebook that allows users to share photos and a personal "engraving" from their camera roll and facebook page with family and friends.  Sourcebits is a leading developer of software and services for iPhone, mobile, Mac and the Web. We specialize in robust, high performance code with an elegant, easy to understand front end. With over 4.5M downloads from the iTunes App Store and a growing portfolio of Android, BlackBerry, and Rich Internet Applications, Sourcebits brings its record of innovation and success to each new project. Whether mobile, Mac or RIA, trust our 100+ strong team of talented programmers and user interface designers to build your next application. Contact us today for a quote.  Clickatell offers mobile social networks the opportunity to measure their return on investment: Not only does Clickatell offer an Interactive Campaign Manager tool that allows you to monitor and intervene in your customer campaigns in real time, it also generates and manages database integration and comes with additional marketing tools. Track the delivery status of your text messages and the responses; take the guesswork out of campaigning. Your valuable messages will always be delivered as our products allow for message escalation to alternative delivery gateways. Social networks are also, through the account management package, given control over network channels and connectivity options. All necessary tasks have been automated and our central interface allows you to manage multiple connections and projects at the same time. Which leading social networking companies have chosen Clickatell as a mobile messaging partner? Read our success stories here.  Influxis is an official Adobe hosting partner and resource for the Adobe Flash Media Interactive Server. Influxis provides Flash hosting plans for all levels of use – beginner to enterprise. With a reputation for exceptional customer service, Influxis provides an extremely reliable international network of FMS servers in the U.S., U.K., and Germany.  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It’s time to build your business on the kind of infrastructure that can scale right along with the skyrocketing demands of success. Find out about Sun Startup Essentials today!  MaxCDN – Content Delivery Network. MaxCDN makes it easy and affordable to get maximum global performance from your site and enable your visitors to get the most out of their visit! MaxCDN offers: resistance to the Digg effect, SSL Integration, No Setup Fee, US-based customer service, No Commitments. Get 1 TeraByte for just $10 today!  Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Additionally, thanks to the following partners for making Mashable happen:
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As expected, YouTube 
Google may run a commercial during tomorrow’s Super Bowl, according to a mysterious Tweet from CEO Eric Schmidt and further details in a blog post from search blogger, author and entrepreneur John Battelle.
The Internet has made the list of nominees for the Nobel Peace Prize this year, going up against a Chinese dissident and a Russian human rights activist among others.
When the clock runs out on Super Bowl XLIV tomorrow, the Gatorade that gets dumped on the winning coach's head will be one of three new sports drinks that the beverage company 
For about half the price of an iPad you could buy a very capable netbook (some come even cheaper when subsidized by a 3G data plan subscription). According to Apple CEO Steve Jobs, “netbooks aren't better at anything.” But in many ways, a $299 netbook outshines the $499 iPad, especially for business users. If what you’re after is a machine that offers extreme portability and business critical features for a low price, a netbook might be a better option.
Macmillan printed books and eBooks began to return to Amazon last night following a dispute over Amazon’s $9.99 eBook pricing scheme. Under the agreement, publishers can now raise prices to up to $14.99.
Even before Apple 
The concept of tablet computing is hardly a new idea. Although prototypes of tablet or pen-input based computers go back to the late 1970s, the first big industry push for pen computing came in the late 1980s and early 1990s. The GO operating system and later PenWindows were lauded as the next big innovation. Pen computing 
The fact that tablets and smartphones seem so similar on its face have many people questioning the need for this new device category. It’s true, in the beginning, tablets will become a secondary product. I don’t think that any tablet maker is going to advertise their solution as a complete replacement for a main computer. Instead, this is for people who want to have something larger than a smartphone, yet more portable than a regular laptop, to use to access content.
Beyond just entertainment, tablet computers have one huge, huge area of potential: Education, specifically college textbooks. Already 
Apple fandom has inspired a generation of designers to create products that complement, contrast or clash with design guru 
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